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Marketing Week is partnering with DIMALYNC and IAB UK for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event […]

It’s that time of year again, when boyfriends panic buy roses in bulk and singletons simply shrug their shoulders and switch on Netflix. Oh yes, it’s Valentine’s Day. Credit and debit card payment processor Worldpay predicts that an eye-watering £128m will be spent for Valentine’s Day 2017 in the UK. Its data shows that florists

A quarter of marketers believe their companies are ‘unprepared’ and a third don’t expect to be compliant when new EU data laws come into effect in 2018, according to new data. The survey from the DMA finds that awareness of the EU General Data Protection Regulation is increasing, from 53% in June 2016 to 66%.

After nine years at tech giant Google, James Elias rejoined the startup world as CMO at education startup Avado, claiming that digital learning for businesses “hasn’t been cracked yet”. “I had nine amazing years at Google,” says Elias, who notes the “pretty extraordinary growth” of the business during his time there. While he describes his

“Storytelling is always important. Without storytelling there’s nothing really,” states Oscar- and Bafta-winning director Asif Kapadia. “I want audiences to go away and think about [what they’ve just seen]. I want them to revisit it and maybe see something else, whether it’s a one-minute film, a TV movie or a feature film. You’ve got to

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘super bowl advertising’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘super bowl advertising’

Everywhere you look there are new releases, and new tools popping up, but how do you know which elements are worth your time? In our monthly roundup we present the latest resources that you’ll want to add to your toolbox. Almost everything on the list this month is free, with a few high-value paid apps and

It is exactly 10 years since Alistair Macrow joined McDonald’s as UK marketing director. The move from Blockbuster to the fast food chain “was a fairly obvious one”, he says, due to the brand’s scale and societal importance. “You find yourself involved in the social make-up of the country. We are serving the best part

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,