Shoppers left short-changed over Tesco’s expired offers
A BBC investigation finds that Tesco customers are being short-changed by promotions that have expired but are still advertised on the shelves. The undercover reporter reveals that shoppers were overcharged at two-thirds of the stores visited during the investigation.
Facebook agrees to external audit of ad data
Facebook will commit to an external audit of its advertising data following errors in reporting its metrics. In a blog this weekend the social media giant said: “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information we deliver to our partners.”
Facebook admitted it had made errors last year creating a growing concern from marketers, including Procter & Gamble’s chief brand officer Marc Pritchard, over the general accuracy of measurement of digital advertising.
But Facebook’s ad revenue growth shows little sign of being impacted despite concerns from marketers over its metrics.
MPs say private firms should face scrutiny to avoid another BHS
MPs suggest that private firms should face the same rules as publicly listed companies in regards to corporate governance to prevent another collapse similar to retail chain BHS, according to the BBC.
M&S looks to Next’s transformation boss for fashion turn around
Sky News reports that former Next boss, Christos Angelides, is being considered for a top job at M&S under chief executive Steve Rowe. Angelides is credited with Next’s success, serving as group product director from 1998 to 2014.
But he was unsuccessful in turning around the US brand Abercrombie & Fitch, leaving in 2015 after being paid a reported $18 million for 14 months work. He is currently on the board at another struggling retailer, French Connection.
Are companies doing enough about fake emails?
Billions of scam emails are still reaching consumer inboxes, according to The Telegraph. Branded communications from Apple, Amazon have been joined by emails from other trusted institutions such as banks, charities and government departments.
A top cyber-crime expert believes businesses have a corporate responsibility to prevent these emails and are failing to take “basic” precautions on behalf of customers.
The post Tesco, BHS, and Facebook: Everything that matters this morning appeared first on Marketing Week.
Source: Marketing Week
Tesco, BHS, and Facebook: Everything that matters this morning