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Context is key for effective UX Design

When designing for UX, it’s the hidden factors that determine whether you solve a problem, or create a new one. I recently read UX Researcher Sam Ladner’s commentary on why Cortana doesn’t work at work. She argues that the virtual assistant would have far less utility in the workspace, despite Microsoft’s intentions. As she explains, it’s a …

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Tom Goodwin: Make shopping practical or an experience, don’t do both

A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail. Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch …

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Co-op: Brits are tired of brand’s jumping on the ethical bandwagon

The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability. The ad, which explains how Co-op members can now get 5% back on all own-label …

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Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director

Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer. Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008, …

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Pernod Ricard: ‘You cannot rely on third parties to know your consumers’

Pernod Ricard has moved to take media buying, programmatic and data collection in-house, as it believes having direct consumer relationships is “the way forward”. The company’s CEO Alexandre Ricard said during its half-year results meeting this morning (14 February) that it has been making lots of changes to the way it works with agencies. The …

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Should brands be pulling digital ad spend over ‘funding terror’ claims?

Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists. According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on …

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Consumers gear up for more price rises as inflation hits near three-year high

Nearly three out of four UK consumers think prices have risen over the past 12 months and the majority expect a further hit to their finances over the next year, according to new data. The survey, which was commissioned by GfK and surveyed over 2,000 consumers, found the number that think prices have risen hit …

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HP on why its using Christian Slater in a new anti-hacking campaign

There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business. In light of the company’s structural changes, HP Inc is heading in …

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