Noticias

Facebook, Sainsbury’s and Tesco: 5 things that mattered this week

Lidl and Sainsbury’s launch two very different Christmas campaigns Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads. The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a …

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Why marketers stopped pulling on heartstrings this Christmas

Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by …

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Heineken goes direct-to-customers with launch of Brew House brand

Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route. The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially …

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Web Development Reading List #159: Code Splitting, A New Bundler, And Blake2x

    As developers, are we paid to write code? This challenging question raises concerns about product quality, code quality, and our purpose as developers in a world of coded applications. You’ll find an interesting post that dives deeper into the matter in the “Work & Life” section of our reading list this week. But …

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Advertisers must become ‘militant’ over digital metrics

Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers. Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as …

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Freebie: Thanksgiving Icon Set (15 Icons, PNG, PSD, AI, SVG)

    With Thanksgiving coming up next week, have you already thought about ways how to spend your days before the holiday? Well, you could send simple “Thank You” emails to your past clients, perhaps design something free for somebody, or take some time to improve your website. To those of you who celebrate Thanksgiving, …

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