Game Design and Interaction Design: Cambridge sQuizUp

Game Design and Interaction Design: Cambridge sQuizUp abduzeedo Mar 01, 2017 Cambridge sQuizUp is an interaction design, UI/UX and game design project shared by Rafael Lima and Bernardo Bulcão on their Behance profiles. Basically it’s an educational game developed for the Cambridge University Press that combines knowledge and fun by testing the gamers english level through mini games. They…

Google champions YouTube viewability in bid to boost trust in digital advertising

Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain. And, speaking to Marketing Week at Mobile World Congress, UK director of branding…