France passes new ad transparency law Most people probably haven’t heard of Loi Sapin – an anti-corruption law that was introduced in France in 1993 in order to make the business of media-buying more transparent. It states that media-buying agencies are not allowed to work as both the buyer and seller of advertising for their…
Douglas Crockford famously declared browsers to be “the most hostile software engineering environment imaginable,” and that wasn’t hyperbole. Ensuring that our websites work across a myriad of different devices, screen sizes and browsers our users depend on to access the web is a tall order, but it’s necessary. If our websites don’t enable…
Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury. Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will…
Tesco is aiming to become a brand that is “purpose driven” with the launch of its first press campaign talking about its commitment to tackling food waste and goal that no food safe for human consumption will go to waste within its UK operations by the end of 2017. The press campaign alludes to the…
Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers. The new campaign, created by Lucky Generals and launching today (2 March), sees the brand recruit multiple celebrities from Yorkshire, including TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers…
Skyscanner will remain operationally independent from parent company Ctrip From billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous period for acquisitions, with clashing company cultures and struggles to retain brand identities. No failed merger is more high profile right now than the cross-Atlantic tussle between FMCG giants Unilever and…
Product Design and UI/UX: iPhone 8 Concept AoiroStudio Mar 02, 2017 It’s that time of the year where a lot of tech blog/news would share their rumours about the next iPhone. With the fact that Apple is celebrating the 10th anniversary of the iPhone, most of us are kind of eager what they will come…
Photography Series: Perspe X by Gustav Willeit AoiroStudio Mar 02, 2017 As you may have been aware, we have been introducing a photography challenge on Abduzeedo. While being doing this exercise, it makes you more aware of your surrounding and appreciate a lot more the work from our photographers. Having said that, we would love…
Illustration and Graphic Design: Amour and Cacao AoiroStudio Mar 02, 2017 I stumbled across this beautiful illustration and graphic design project by Imédia Firme Créative, especially the work from Marie-Joëlle Lemire, Nicolas Lambert, Valérie Pilotte and Claudie Déry. It’s one of those things that you’ll giveaway as a gift and for this present case is…
O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’. The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on…