Reinventing the Rice Cooker – Industrial Design AoiroStudio Dec 08, 2016 Somehow with time, I began to be more and more fascinated with Industrial Design and Product Design. Taking something that we use everyday, rip it apart to discover what can be improved and create something entirely new and innovative are part of an accomplishment.…
Both the advertising and food and drink industries have rallied behind new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media targeted at under-16s from July next year, including print, cinema, online and on social media. The rules…
Doble Veta – Visual Identity & Branding AoiroStudio Dec 07, 2016 The project we are featuring today is mixing two things that we dearly love: Architecture & Branding. I mean what’s not love about this beautiful combination. Speaking of beautiful, we are taking a look at this visual identity and branding called Doble Veta made…
Brands these days rarely develop isolated strategies for each channel without consideration of the impact, or the ‘halo effect’, optimising one digital discipline will have elsewhere. But only recently can the same be said for marketing based on device. The concept that you should have a separate marketing strategy for mobile, tablet and desktop is…
A still from Thomson’s ‘Moment’s campaign’. Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year. The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen…
Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications. But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the…
Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns. The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to…
Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface. The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early…
Want to make a great first impression? It starts with your website’s header. The image a user sees will leave an impression—good or bad—and determine whether that user clicks and continues, or leaves the site altogether. That’s a tall order for a single image. The key element to creating a hero image that will draw…
On the 15th August, I walked in to the head office of Dixons Carphone for my very first day at work at my new company. I had been out of work for 6-months and so it was a shock to the system to have to be dressed smartly or simply worrying about walking the dog,…