Noticias

Reinventing the Rice Cooker – Industrial Design

Reinventing the Rice Cooker – Industrial Design AoiroStudio Dec 08, 2016 Somehow with time, I began to be more and more fascinated with Industrial Design and Product Design. Taking something that we use everyday, rip it apart to discover what can be improved and create something entirely new and innovative are part of an accomplishment. …

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Industry welcomes stricter rules on advertising unhealthy food and drink to children

Both the advertising and food and drink industries have rallied behind new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules will apply across all non-broadcast media targeted at under-16s from July next year, including print, cinema, online and on social media. The rules …

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Thomson’s Jeremy Ellis on chatbots, the micro adventurer and its TUI rebrand

A still from Thomson’s ‘Moment’s campaign’. Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year. The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen …

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Getting personalisation to pay

Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications. But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the …

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Budweiser looks to more Uber tie-ups after responsible drinking campaign

Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns. The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to …

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Starbucks lets customers order a coffee via a chatbot

Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface. The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early …

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