Noticias

Lidl’s Christmas ad most likely to make people buy

Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign. The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and …

Lidl’s Christmas ad most likely to make people buy Leer más »

Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors?

You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father …

Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors? Leer más »

Loyalty cards aren’t convincing British consumers to shop

Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts and prices, if they want to get the most out of the schemes. That is the conclusion of a new report into loyalty schemes and their impact on Britons’ shopping behaviour. The study, conducted by Nielsen, found that …

Loyalty cards aren’t convincing British consumers to shop Leer más »