Visibility of system status is one of the most important principles in user interface design. Users want to feel in control of the system they’re using, which means they want to know and understand their current context at any given time, and especially when a system is busy doing work. A wait-animation progress…
Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign. The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and…
You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father…
Branding Project: L² Studio | Abduzeedo abduzeedo Dec 07, 2016 L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I’ve always had is to design something for myself or in the past for my design studio. Working…
Branding Project: L² Studio abduzeedo Dec 07, 2016 L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I’ve always had is to design something for myself or in the past for my design studio. Working for clients…
Eins Und Null Magazine – Editorial Magazine AoiroStudio Dec 07, 2016 Wikipedia, we all have used at least a couple times during the course of our lives to gain information on a certain subject. They are really reliable, always up-to-date and above all mostly tell the story behind what we are usually looking for. We…
Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts and prices, if they want to get the most out of the schemes. That is the conclusion of a new report into loyalty schemes and their impact on Britons’ shopping behaviour. The study, conducted by Nielsen, found that…
Case Study: Trampa Logotype AoiroStudio Dec 06, 2016 Over the last month, we have featured the lettering work from Joe Sutton and today he is back with a case study. I shall add that he is sharing a full complete A to Z case study from the start and finish. Thank you Joe for taking…
If you were to ask someone to describe Coca-Cola’s Christmas ad, most would be able to do so in a heartbeat. Red trucks speed through a wintry landscape, lighting up towns as they go. The ad might be 21 years old, but interest in it shows little sign of diminishing as it brings out everyone’s…
I’m penning this sitting in a pub opposite King’s Lynn train station in Norfolk, waiting for my sons to arrive from London for a weekend in the country. Yes, I am still a part-time taxi driver. And as I sit here, half an ear on the conversations around me (because I am, like so many…