Noticias

Sport England CEO: The real success of ‘This Girl Can’ is its empowerment of women

Sport England’s CEO Jennie Price says the real success of its ‘This Girl Can’ campaign is in empowering women, not just getting them to start exercising. Speaking last night at the Advertising Association’s Parliamentary Reception, she told the story of a trip she made to Australia to talk about the success of the campaign and …

Sport England CEO: The real success of ‘This Girl Can’ is its empowerment of women Leer más »

Two-thirds of marketers can’t measure ROI on mobile

Two-thirds of marketers say they can’t measure ROI on mobile, according to a recent report from research firm Forrester. The majority (67%) put this down to the fact they don’t believe it can be measured. Despite marketer’s doubts the report also suggests marketer’s problems with measuring profitable ROI through mobile is a “misunderstanding” and marketers …

Two-thirds of marketers can’t measure ROI on mobile Leer más »

‘Stricter rules on junk food ads show power of self regulation’

The ad regulator has just introduced some of the strictest rules in the world on advertising junk food to children. From next July, the Committee of Advertising Practice (CAP) has decided that non-broadcast rules should be brought in line with broadcast, meaning advertisers will not be allowed to target food and drink high in fat, …

‘Stricter rules on junk food ads show power of self regulation’ Leer más »

Sports Direct brand hits rock bottom in 2016 as profits plunge

Sports Direct saw its pre-tax profits fall 25% to £140.2m in the six months to 23 October, as both its business and brand take a bashing. While chief executive Mike Ashley described the last six months as “tough for our people and performance,” and pointed to deteriorating exchange rates, Sports Direct’s chairman Keith Hellawell didn’t …

Sports Direct brand hits rock bottom in 2016 as profits plunge Leer más »

Russell Parsons: It’s a chaotic time, but a good one to be a marketer

“Bonkers” was how one marketer recently described 2016 to me. As seismic, serious and shocking as events have been, there is no better way to sum up 2016. From David Bowie to Leonard Cohen, from Leicester City to Portugal, from Brexit to Donald Trump, I have lost count of the number of times I have …

Russell Parsons: It’s a chaotic time, but a good one to be a marketer Leer más »

Russell Parsons: It may feel chaotic, but its a good time to be a marketer

“Bonkers” was how one marketer recently described 2016 to me. As seismic, serious and shocking as events have been, there is no better way to sum up 2016. From David Bowie to Leonard Cohen, from Leicester City to Portugal, from Brexit to Donald Trump, I have lost count of the number of times I have …

Russell Parsons: It may feel chaotic, but its a good time to be a marketer Leer más »

Progressive Web AMPs

    If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an umbrella term used to describe web experiences advanced that they compete with ever-so-rich and immersive native apps: full offline support, installability, “Retina,” full-bleed imagery, sign-in support for personalization, fast, smooth …

Progressive Web AMPs Leer más »

Trends for 2017: Zero-based budgeting, influencers 2.0 & TV

Zero-based budgeting becomes the new normal Several trends have coalesced to make zero-based budgeting an imperative for marketing teams in 2017. The practice requires marketers to justify spending on all new activity, rather than having set budgets based on revenues or the previous year’s spend. This carefully costed approach reflects the economically uncertain and austere conditions …

Trends for 2017: Zero-based budgeting, influencers 2.0 & TV Leer más »