Noticias

Brands’ Christmas campaigns failing to engage on mobile

Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%. Having polled 3,200 UK mobile users, the data found …

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Why personalisation is difficult but worth doing

Personal service used to mean that the greengrocer knew your name and what fruit and vegetables you liked to buy at their shop. When businesses first became digital, it meant sending emails to people, addressing them by name. Now that every consumer owns a variety of digital devices, the definition of personalisation has become more …

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How Creating A Design Language Can Streamline Your UX Design Process

    Around a year ago, while working at a digital agency, I was given the objective of streamlining our UX design process. Twelve months later, this article shares my thoughts and experiences on how lean thinking helped to instill efficiencies within our UX design process. When I arrived at the agency, wireframes were already …

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The Perfect Office – NorthFace Access Pack, Asus Zenbook 3 and Office Ideas

The Perfect Office – NorthFace Access Pack, Asus Zenbook 3 and Office Ideas PauloGabriel Dec 12, 2016 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment …

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Trends for 2017: Chatbots, social media & Trump tactics

Rise of the bots Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT). Amazon and Google have already entered the fray with the launch of their connected …

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Havana Club looks to transform image of ‘cheap’ rum to premium

Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit. Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium. …

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