Noticias

Expedia uses ‘authentic heroes’ in storytelling push

Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”. The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube yesterday (22 December). They …

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Music marketing: How artists are disrupting the album cycle

Domino Records devises bespoke campaigns on social media for its roster of artists including Hot Chip In 2016 the rapid adoption of streaming services and always-on nature of social media changed the way musicians and record labels released new music. The decade old, tried-and-tested formula of rolling out a new album through a combination of …

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Salesforce on why CMOs and CIOs should unite in 2017

Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future. “When you have turbulence you have to rethink your strategy and refocus, and that’s …

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The big interview: Jon von Tzetchner talks Vivaldi

Vivaldi is a browser that’s an alternative to better-known browsers like Chrome, Firefox and Safari. Launched only earlier this year, it has a long way to go before it claims a fair share of the browser market, but that’s not stopping Vivaldi founder Jon von Tzetchner from telling people what’s so exciting and unique about …

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Consumer confidence shows Brits won’t let Brexit ruin Christmas

British consumers’ propensity to make major purchases has increased by seven points this December to +12, according to GfK’s latest index. This is five points higher than the same time last year and 14 points higher than July 2016, when major purchases fell to -2. The core consumer confidence index has also increased by one …

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Conversational Design Essentials: Tips For Building A Chatbot

    Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response? Conversational interfaces have become the new hotness in UX …

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