Noticias

L’Oréal, Lidl and John Lewis: 5 things that mattered this week

L’Oréal unveils a smart hairbrush at CES This week, L’Oréal targeted the luxury market and turned to the Internet of Things with its latest innovation, a smart hairbrush that it says will allow its Kérastase brand to connect directly with consumers through more personalised marketing. The unique technology, which was launched at the Consumer Electronics …

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Confusion around consent and data sharing remain brands’ biggest errors

Clarity of consent and third-party data sharing dominated consumer complaints in 2016, according to the Direct Marketing Commission (DMC). Its annual report shows complex supply chains and confusion over consent represent the biggest concerns to consumers. In 2016, the Direct Marketing Commission recorded 230 complaints between 1 July 2015 and 30 June 2016. Those unrelated to …

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Pernod Ricard aims to show ‘open-mindedness’ with connected cocktail library

Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online. The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is …

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Becoming A Better Facilitator

    Facilitation in the broadest sense means helping or enabling people to achieve a positive outcome. It’s an important and often under-appreciated skill for designers and other UX professionals to gain. It’s especially important as more teams embrace lean UX practices, which shift emphasis away from big deliverables toward facilitating outcomes such as continuous …

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The Sun’s CMO on why is it is important to give value back to readers

The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign. The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and …

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