Noticias

Brand safety online: Can it ever be guaranteed?

Adverts from some of the world’s biggest brands are appearing next to content by pornographers, extremists and white supremacists, helping to fund their causes, according to a report in The Times. The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created …

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What will the marketing team of the future look like?

As part of Marketing Week Live, which returns to Olympia Central on 8 and 9 March, Marketing Week will be hosting a lively debate exploring how marketing teams will be structured in years to come. Marketing Week editor Russell Parson will be joined by Zoe Harris, group marketing director at Trinity Mirror; Mark Evans, marketing …

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Typography: Noway Font + Icons Free Download

Typography: Noway Font + Icons Free Download abduzeedo Feb 09, 2017 Noway font plus icons is a graphic design and typography post shared by atipo ® on their Behance profile. Noway was originally designed as a corporate and signage typeface for London Luton Airport. Noway font-family is set up in five weights: thin, light, regular, medium and bold and a …

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PizzaExpress moves beyond gamification with reservation chatbot launch

PizzaExpress has launched a Facebook Messenger bot allowing people to book a table upfront, in a bid to move away from gamification and make a “real” impact on how customers interact with the brand. The bot allows consumers to choose a local restaurant and book a table within 90 seconds and uses live data to …

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7 unique design decisions

I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout solutions; that means I will be talking about eight different websites which present something typical, in a unique way. We’ll go over unique layout solutions from showing off products, to incorporating personal and human elements in a website. 1. Harvard …

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‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss

Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson. Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned …

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