Noticias

Why Google’s ex-marketing director moved to an education startup

After nine years at tech giant Google, James Elias rejoined the startup world as CMO at education startup Avado, claiming that digital learning for businesses “hasn’t been cracked yet”. “I had nine amazing years at Google,” says Elias, who notes the “pretty extraordinary growth” of the business during his time there. While he describes his …

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Oscar winner Asif Kapadia on collaborating with Burberry

“Storytelling is always important. Without storytelling there’s nothing really,” states Oscar- and Bafta-winning director Asif Kapadia. “I want audiences to go away and think about [what they’ve just seen]. I want them to revisit it and maybe see something else, whether it’s a one-minute film, a TV movie or a feature film. You’ve got to …

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To Use Or Not To Use: Touch Gesture Controls For Mobile Interfaces

    Many criticize gestural controls as being unintuitive and unnecessary. Despite this, widespread adoption is underway already, and the UI design world is burning the candle at both ends to develop solutions that are instinctively tactile. The challenges here are those of novelty. Even though gestural controls have been around since the early 1980s …

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McDonald’s marketing boss on agency relationships, digital disruptors and fake views

It is exactly 10 years since Alistair Macrow joined McDonald’s as UK marketing director. The move from Blockbuster to the fast food chain “was a fairly obvious one”, he says, due to the brand’s scale and societal importance. “You find yourself involved in the social make-up of the country. We are serving the best part …

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Tesco, BHS, and Facebook: Everything that matters this morning

Shoppers left short-changed over Tesco’s expired offers A BBC investigation finds that Tesco customers are being short-changed by promotions that have expired but are still advertised on the shelves. The undercover reporter reveals that shoppers were overcharged at two-thirds of the stores visited during the investigation. READ MORE: Tesco customers overcharged by out-of-date offers Facebook …

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Popular design news of the week: February 6, 2017 – February 12, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, …

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