Noticias

Should brands be pulling digital ad spend over ‘funding terror’ claims?

Brands including Jaguar Land Rover, Sandals and Marie Curie have pulled back on some digital ad spend in the wake of an investigation by The Times that claimed their ads were appearing next to content by extremists, pornographers and white supremacists. According to The Times, Jaguar Land Rover “stopped all UK digital advertising activity” on …

Should brands be pulling digital ad spend over ‘funding terror’ claims? Leer más »

Consumers gear up for more price rises as inflation hits near three-year high

Nearly three out of four UK consumers think prices have risen over the past 12 months and the majority expect a further hit to their finances over the next year, according to new data. The survey, which was commissioned by GfK and surveyed over 2,000 consumers, found the number that think prices have risen hit …

Consumers gear up for more price rises as inflation hits near three-year high Leer más »

HP on why its using Christian Slater in a new anti-hacking campaign

There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business. In light of the company’s structural changes, HP Inc is heading in …

HP on why its using Christian Slater in a new anti-hacking campaign Leer más »

Marketing Week partners with IAB UK for Diversity in Marketing & Advertising Summit

Marketing Week is partnering with DIMALYNC and IAB UK for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event …

Marketing Week partners with IAB UK for Diversity in Marketing & Advertising Summit Leer más »

The Perfect Office – Corsair ONE PC, Acer Curved Display and Office Ideas

The Perfect Office – Corsair ONE PC, Acer Curved Display and Office Ideas PauloGabriel Feb 14, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment …

The Perfect Office – Corsair ONE PC, Acer Curved Display and Office Ideas Leer más »

Amorous or atrocious? How brands are doing Valentine’s Day 2017

It’s that time of year again, when boyfriends panic buy roses in bulk and singletons simply shrug their shoulders and switch on Netflix. Oh yes, it’s Valentine’s Day. Credit and debit card payment processor Worldpay predicts that an eye-watering £128m will be spent for Valentine’s Day 2017 in the UK. Its data shows that florists …

Amorous or atrocious? How brands are doing Valentine’s Day 2017 Leer más »

One in four businesses ‘unprepared’ for new data laws

A quarter of marketers believe their companies are ‘unprepared’ and a third don’t expect to be compliant when new EU data laws come into effect in 2018, according to new data. The survey from the DMA finds that awareness of the EU General Data Protection Regulation is increasing, from 53% in June 2016 to 66%. …

One in four businesses ‘unprepared’ for new data laws Leer más »