Noticias

Web Development Reading List #171: Leaks, SHA-1 Collision, And Brotli

    Phew, what a week! Due to an HTML-parsing bug, Cloudflare experienced a major data leak, and the first practical collision for SHA-1 was revealed as well. We should take these events as an occasion to reconsider if a centralized front-end load balancer that modifies your traffic is a good idea after all. And …

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3 ways to win customers with content

Content marketing is a marketing technique focused on creating and distributing valuable content to attract and retain visitors, and turn these visitors into customers. It has proven very effective, at least if you know what you’re doing. The advantages of content marketing are: It’s good for SEO, especially for targeting long-tail keywords. Content marketing can …

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Unilever, L’Oréal: 5 things that mattered this week

Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome. He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy …

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Facebook: If a brand partnership is purely transactional it will fail

If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare. Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as …

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‘This Girl Can’ launches TV ad as it aims to ‘normalise’ women doing exercise

Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport. The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women …

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‘Free movement of data is key post-Brexit’

Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers. Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if …

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Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress

Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show. Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, …

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Game Design: Narita Boy -The retro futuristic pixel game

Game Design: Narita Boy -The retro futuristic pixel game abduzeedo Feb 23, 2017 Narita Boy -The retro futuristic pixel game is a Kickstarter project for a pixel art game created by Studio Koba. I found out about this game design project while visiting the Behance profile of Eduardo “edujante” Fornieles, a freelance concept artist and founder of …

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