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M&S tells the tale of Mrs Claus as it looks to ‘resonate more’ at Christmas

Marks & Spencer is looking to rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus. The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as …

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Facebook, Deliveroo and Tinder on bots, data and ad blocking

The bots are rising Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon. Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats. The idea, …

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Lipton on why it is thinking ‘outside TV’

Lipton has ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable living efforts for the first time, with content-focused marketing hosted only online. The short-form content looks to tell the stories behind the brand’s young …

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John Lewis, Aldi and Trump: 5 things that mattered this week

John Lewis’s Christmas ad aims to make people smile This week, John Lewis returned with one of the most anticipated Christmas ads of the year. The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead …

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Web Development Reading List #158: Form Usability, Vue.js, And Unfolding Critical CSS

    These days, I’ve been pondering what purpose we as developers have in our world. I’m not able to provide you with an answer here, but instead want to encourage you to think about it, too. Do you have an opinion on this? Are we just pleasing other people’s demands? Or are we in …

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