This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads. He tells Marketing Week: “In 2017 there …
O2’s Weve on why 2017 is the year marketers must ‘clean up their act’ Leer más »
Branding & Visual Identity: Two12 Studios AoiroStudio Jan 17, 2017 We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can …
Toyota’s GB marketing director Andrew Cullis says he wouldn’t be surprised if Amazon starts selling cars soon. Speaking around the launch of its “biggest ever” UK ad campaign for Toyota’s new C-HR vehicle (pictured), Cullis suggested buying habits around cars will fundamentally change. He told Marketing Week: “There’s no reason why Amazon won’t soon start …
Toyota expects Amazon to start selling cars ‘soon’ Leer más »
EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing. Cairns will be responsible for driving the brand’s business strategy. This is in …
EasyJet creates new roles to focus on customer experience and digital Leer más »
Icons are everywhere. From app icons on home screens to graphic representations that lead users through a design, icon design is a big deal. There’s a fine art to good icon design. Not only does the element have to render recognizably at the smallest of sizes, good vector-based icons can be scaled to use in oversized …
Creating that singular piece of graphic design that users will first interact with each time they encounter your product can be intimidating. A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. But how exactly does one make a “good” app icon? What …
1. Sainsbury’s – The Greatest Gift It comes as little surprise that Sainsbury’s festive campaign has been voted 2016’s number one YouTube ad, having been announced as the platform’s most popular Christmas ad just last month. This year the supermarket moved away from CGI Mog and instead focused on stop-animation puppet Dave, who wants to …
Sainsbury’s, John Lewis and M&S: The Top 10 YouTube ads for 2016 Leer más »
Product Design: Fitbit Charge 2 by Dan Clifton AoiroStudio Jan 17, 2017 We would like to share this beautiful product design called: Fitbit Charge 2 that we’ll be reviewing on Abduzeedo and that will be online soon. For now, let’s take a closer look at the work of Dan Clifton and his design for the …
Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to …
Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms. Getting …
Intel, Snickers and Skittles gear up for the Super Bowl Leer más »
