Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player. Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will […]
Tottenham Hotspur uses NFL tie-up to go global Leer más »
When Brit Will Dean came up with the idea for Tough Mudder eight years ago in his Harvard Business School dorm room, his professor told him it would never work. Yet fast forward to 2017 and it’s a global brand, with global turnover “north of $100m” last year. For those not familiar with the concept,
Tough Mudder: Our TV show is for people bored of watching millionaires kick a ball Leer más »
In 2016, the industry as a whole raised its game by addressing the lack of diversity in marketing, with campaigns like Channel 4’s ‘We’re the Superhumans‘ and Malesers’ ‘The Lighter Side‘ blazing a trail for inclusion. However, despite such efforts the representation of people with disabilities in the industry is getting worse. The 2017 Career
Salary Survey 2017: Workplace diversity takes a knock Leer más »
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing. In part 1, I looked at
The year ahead in marketing and digital: Part 3 – digital Leer más »
Church Hill Barn in Suffolk, UK GisMullr Jan 20, 2017 Barn houses seem to be pretty popular these days. And I have to admit that I love it! Barns that are converted into houses are spacious, bright and inspiring. Like the one we are showing you today. Church Hill Barn is a beautiful home on
Church Hill Barn in Suffolk, UK Leer más »
Branding: Bubba Handmade Croquettes AoiroStudio Jan 19, 2017 We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography
Branding: Bubba Handmade Croquettes Leer más »
When I was a kid I was desperate for a Polaroid camera: to be able to take a photo and see it—almost—right away was fantastic to me. With ‘normal’ cameras, you had to wait until you finished the whole film, then you had to take it to get developed, and that could take a week.
50 creative card UI designs Leer más »
In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that
Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness Leer más »
Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children. The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school
Dove: Going into schools isn’t about selling products but being authentic Leer más »
The Masters of Marketing Awards is back and will this year be powered by Marketing Week. The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face. In addition to those brands
The Masters of Marketing Awards returns better than ever in 2017 Leer más »
