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Tesco has announced a deal to acquire Booker, the UK’s largest food wholesaler and owner of convenience brands such as Londis and Budgens, in a £3.7bn deal. The deal would ensure Tesco has the UK’s biggest convenience operation, with it potentially taking on the thousands of stores Booker owns. It would also take its click

Every day, consumers are met with marketing tactics that aim to speed up the buying process, from money-off incentives to limited time offers. Savvier consumers are aware of these not-so-subtle ways to lure them into stores and to buy online but some brands are using more questionable tactics to entice people to buy on less familiar retail channels such

Diageo is aiming to use its position as one of the biggest alcohol companies in the world to facilitate change and normalise gender equality. Speaking at the Advertising Association’s Lead conference today (26 January), the company’s chief marketing and innovation officer Syl Saller said she hopes Diageo’s brands, which include Guinness, Smirnoff and Johnnie Walker,

When we talk about the visual elements of a website, we are usually referring to images: photos, illustrations, icons, possibly the UI. What we tend to forget is that text is visual too. It is, after all, the visual representation of the spoken word. And text, just like images, can be beautiful or ugly, intriguing