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Mercedes-Benz creates ‘customised’ agency model as it unveils Super Bowl spot

Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advert Mercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”. The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. …

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The Marketing Week Mini MBA in marketing is back for 2017

The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired. The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be …

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How Tesco’s £3.7bn Booker deal will impact its brand

The Booker deal means Tesco will have 8,000 click-and-collect sites in the UK It’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry. As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in the front row, this morning’s …

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Unilever, Airbnb and Rimmel: 5 things that mattered this week

Unilever focuses on local products in response to ‘the return of nationalism’ It’s not just global politics that has been affected by a recent resurgence of nationalism – brands are seeing an impact too. Unilever’s CEO Paul Polman said during a results call yesterday (26 January) that the world has become more “multipolar”, with local …

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Camelot CEO Andy Duncan: Winners keep spending in times of change

In a world rocked by Brexit and the election of President Trump in the US, brands and agencies in the UK and beyond can survive by being confident and continuing to invest in creativity, says Camelot CEO and Advertising Association president, Andy Duncan. You can’t ignore Trump and what’s happening in the States, or the anti-globalisation feeling …

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Sonoma weeHouse, a Beautiful ultra-minimal home

Sonoma weeHouse, a Beautiful ultra-minimal home GisMullr Jan 27, 2017 If you are interested in the ultra-minimal home idea, you’ve come to the right place. What is an ultra-minimal home? Well, take a look at this amazing project by Alchemy and you will understand. The Sonoma weeHouse is based on Alchemy’s original weehouse. Their original …

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Web Development Reading List #167: On Team Retreats, Immutable Cache, And Eliminating Clearfix Hacks

    When working in a team, we focus so much on the work, that we often forget that we all have something in common. Something that is so obvious that we underestimate it: we all are human beings. And well, if we want to grow as a team and get better at what we …

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Theresa May’s proposals for a modern industrial strategy is ‘major step forward’

Theresa May’s proposals for a modern industrial strategy, which aims to secure a future for Britain as a competitive global nation, was welcomed by the creative industries that will benefit from a collaboration with technology. In her speech, the Prime Minster listed the creative sector as one of the five industries that could benefit from …

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