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The explosion of data and media channels in recent years has occurred against a backdrop of economic uncertainty and financial belt-tightening. Both trends make it difficult for marketers to prove their effectiveness and show how they generate returns for their businesses. Marketers that can demonstrate their effectiveness stand a better chance of thriving in their career and of

The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation. At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers

The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s). A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world