Digital Art: Bison by Lukasz Poslad AoiroStudio Feb 08, 2017 We would like to share this digital art illustration by Lukasz Poland for a limited edition gift pack tube. There’s something quite powerful about this illustration and I love the use of Double Exposure mixed with a level of details that can only make you …
Ultra Theme by Themify is the latest word in WordPress theme builders. More than a simple set of styles that most themes provide, Ultra Theme allows you to construct your own designs with a simple, powerful drag-n-drop editor. Taking WordPress into the realm of WYSIWYG site builders, Ultra Theme allows anyone with a rudimentary knowledge …
Build beautiful WordPress sites with Ultra Theme by Themify Leer más »
The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully …
Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending. The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased …
Mondelēz pledges a ‘more disciplined’ marketing approach as sales fall Leer más »
Mobile Photography: Introducing the Next-Gen Moment’s Cases and Lens AoiroStudio Feb 08, 2017 On Abduzeedo, we do enjoy brands especially independent brands that are the game changers in their areas of expertise, for the main reason to always bring the best to they can accomplish. It is the case for Moment a brand that we …
Mobile Photography: Introducing the Next-Gen Moment's Cases and Lens Leer más »
Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series …
Mark Ritson: Opposing Trump means sacrificing sales for brand values Leer más »
It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers. With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and …
‘Digital media is a buyer’s market, but that doesn’t make it a good deal’ Leer más »
EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer. In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh …
Meet the ecommerce startup taking on the big alcohol brands Leer más »
Illustration: Johnnie Walker x Pawel Nolbert AoiroStudio Feb 07, 2017 We would like to share this illustration project by the talented Pawel Nolbert for his work with the known Whisky brand Johnnie Walker. Approached by Diageo/LOVE, his work was applied to multiple labels from Johnnie Walker but also for limited edition gift packs. Going through …
Burberry’s marketing strategy draws heavily on its British heritage For some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain …
