From mentoring online startups to sitting on the board of a multinational publicly listed company (plc), a slew of high-profile marketers have swapped brand-side roles for the freedom of portfolio management over the past year. Notable among them is Roisin Donnelly, who after 31 years at Procter & Gamble resigned as brand director for Northern Europe …
I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout solutions; that means I will be talking about eight different websites which present something typical, in a unique way. We’ll go over unique layout solutions from showing off products, to incorporating personal and human elements in a website. 1. Harvard …
Creating a clock in Sketch might not sound exciting at first, but we’ll discover how easy it is to recreate real-world objects in a very accurate way. You’ll learn how to apply multiple layers of borders and shadows, you’ll take a deeper look at gradients and you will see how objects can be …
Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson. Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned …
‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss Leer más »
The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that …
The big debate: Are the ‘4Ps of marketing’ still relevant? Leer más »
Interaction Design: I, Steak Mobile App AoiroStudio Feb 09, 2017 Nowadays, cuisine is something that we have less and less time to give during the day. Even some of us, don’t even how to boil an egg! We are featuring this interaction design about an app called: I, Steak. It’s an assistant app that will …
McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign. The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are …
McDonald’s on why debunking food myths is a ‘job that will never be done’ Leer más »
You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the Daily Mail, The Sun and the Daily Express in order to “stop funding hate”. The …
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘newsletter list growth’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘newsletter list growth’
Digital Art: Bison by Lukasz Poslad AoiroStudio Feb 08, 2017 We would like to share this digital art illustration by Lukasz Poland for a limited edition gift pack tube. There’s something quite powerful about this illustration and I love the use of Double Exposure mixed with a level of details that can only make you …
