2017

How has Mastercard’s marketing vision changed to connect with a broad audience? The velocity of technology’s evolution has created huge opportunities for brands to build more meaningful connections with consumers. We recognise this opportunity to connect with consumers in a way that turns marketing into a force multiplier for our brand and business. We have […]

The ad industry has reacted positively to Procter & Gamble’s (P&G) call to increase transparency around media buying and viewability, but is hoping it will just be the “starting point” for radical change. Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised

Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability. The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion

Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time. Yet it is becoming increasingly popular in marketing departments, particularly at major FMCG firms. ZBB is a way of budgeting that means marketers start with a

We’ve all seen Comic Sans; the typeface that’s both loathed and (secretly) admired—some people have even dedicated a website to educating people about the very limited use cases of comic sans! It’s made a huge global impact in the decades since its original use-case, Microsoft’s Bob program. By 1996, it was popular enough to be

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘customer-centric marketing’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘customer-centric marketing’

Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London. The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of

Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition.