Melissa McCarthy tries to save the environment in Kia’s Super Bowl 2017 ad A lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf […]
How the Trump era is shaping this year’s Super Bowl ads Leer más »
If it’s still snowy where you live, then you’re probably tired of the cold weather by now. Winter may be in full swing but that shouldn’t stop us from hunting for inspiration. While the gray days always seem to find a way to make us more and more anxious for springtime to finally
Colorful Inspiration For Gray Days: Illustration And Photography At Their Best Leer más »
Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years. In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total revenue
Snap Inc files for $3bn IPO as it admits its ad model is still at an ‘experimental’ stage Leer más »
Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time. Offering a straightforward shopping
Consumers will spend more on simple brand experiences Leer más »
Introducing InVision iOS 2.0: All-New InVision App AoiroStudio Feb 02, 2017 The mighty folks over InVision is announcing today their all-new app named: InVision for iOS 2.0. What is it? It’s their latest addition to increase your workflow in terms of feedback. As we all aware that in our work, we are always going through
Introducing InVision iOS 2.0: All-New InVision App Leer más »
Some 90% of advertisers are reviewing and resetting how they buy programmatic ads as concerns around transparency, rebates and ad fraud rise. That was the conclusion of study by the WFA this week, which found in-house desks are now used by a fifth of its members, up from almost none two years ago. And use
Programmatic: Is going in-house the wrong answer to the right question? Leer más »
Experience-based design…if that’s how you define your work as a designer, it might be a good time to reevaluate your approach. Now, there’s nothing wrong with being an experienced designer; your experience could be an asset! However, it is essential to realize that there are many moving parts in a working design. For example, do
5 psychology rules every UX designer must know Leer más »
Illustration: Daily Renders: Dimensional UI abduzeedo Feb 02, 2017 Daily Renders: Dimensional UI is an illustration, motion graphics and UI/UX project created and shared by Fyn Ng on his Behance profile. There’s a not a lot of information shared by Fyn but the illustrations are quite descriptive in terms of what the project is all about. Basically
Illustration: Daily Renders: Dimensional UI Leer más »
In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly
Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design Leer más »
Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Brexit and economic instability, tech disruption, being hired and fired, downsizing, new marketing and agency structures, information overload, the need for speed… the list is endless.
Suki Thompson: 2017 is the tipping point for marketing transformation Leer más »
