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Lidl lets customers vote on Christmas prices in social media ‘first’

Launching today (21 November), Lidl will begin crowdsourcing the prices of select Christmas products in what it is calling an industry first. The Twitter-based strategy means the more a customers tweets about a featured Lidl product the lower its final price will become. The Lidl ‘Social Price Drop’ will start with Christmas lobster, which has

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Popular design news of the week: November 14, 2016 – November 20, 2016

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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Facebook, Sainsbury’s and Tesco: 5 things that mattered this week

Lidl and Sainsbury’s launch two very different Christmas campaigns Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads. The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a

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Why marketers stopped pulling on heartstrings this Christmas

Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by

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Heineken goes direct-to-customers with launch of Brew House brand

Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route. The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially

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