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Advertising will be “key to the UK’s post-Brexit success”, culture secretary Karen Bradley told the Advertising Association’s LEAD conference in London this morning (26 January). However, she gave no specific policy commitments to protect the industry or its talent from new immigration controls or Britain’s exit from the European single market. In a speech that […]

Alzheimers UK has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect

Alzheimer’s Society has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also unveiling a new communications strategy, which looks to be “bold, credible and optimistic”. Its new strapline ‘United Against Dementia’ aims to reflect

Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”. Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report

In light of Government plans to take the UK out of the single market, marketers have been urged to invest in talent and ensure their voices are heard ahead of the Brexit negotiations. Prime Minister Theresa May said in her Brexit speech last week that she is planning to take the UK out of the

Jack Ma, the founder of Alibaba, was one of the first businessmen to meet President Trump following the election. It is telling that Alibaba founder Jack Ma was one of the first businessmen to meet with President Trump after his election win, with the pair thought to have discussed plans to create 1 million jobs by

ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world. Marketing Week speaks

As UX designers, the most valuable tool we have is knowledge of how users are interacting with our products. It’s impossible to design a valuable, and successful site without a deep understanding of how users experience it in the real world. One tool for developing a comprehensive understanding of how your users experience your site,

Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place. Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in