Noticias

Suggested reading November 2016: A digest of new marketing literature

‘The analytical marketer: How to transform your marketing organisation’ Adele Sweetwood, Harvard Business Review Press Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT. Sweetwood advises marketers …

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How to delight your users with subtle animation

Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an interesting history of rising, falling and now rising again in popularity. Subtle animations add personality and empathy into an otherwise dull interface. They make experiences fun, delightful and memorable. Animation in web design has been around for …

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Tanya Joseph: In the era of Trump, think more about women

This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is …

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Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola

What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing …

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