‘The analytical marketer: How to transform your marketing organisation’ Adele Sweetwood, Harvard Business Review Press Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT. Sweetwood advises marketers…
Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018. Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their…
Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an interesting history of rising, falling and now rising again in popularity. Subtle animations add personality and empathy into an otherwise dull interface. They make experiences fun, delightful and memorable. Animation in web design has been around for…
Planet Unknown – Short Film AoiroStudio Nov 24, 2016 First of all, we would like to wish Happy Thanksgiving to everyone that does celebrate today and will do for the next few days. Through all the eating sessions and resting between, we would like to share this stunning short film on Abduzeedo. The movie is…
This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is…
Business Card Inspiration AoiroStudio Nov 24, 2016 In my opinion, with all the tech and gadgets that is available to us. I still feel that giving away your business card (after a first client meeting, interview and etc) is part of a good form of communication to explicitly define an impression of yourself on a…
WeTransfer is one of the mostly widely admired start-ups of the last decade. In many ways it embodies what we tell our clients to aspire to: a simple idea, solving a common problem, well executed. What really makes WeTransfer standout is the high-value it places on design; since its launch in 2009, WeTransfer has used…
Introducing Craft Sync for Photoshop by Invision AoiroStudio Nov 23, 2016 Earlier this month we shared the latest and greatest from the folks over Invision, the latest from Craft that is now available for Photoshop on Mac and Windows users. And they called it: Sync. What is it? It’s their latest on improving on workflow…
What challenges lie in measuring content and analysing its success? When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face. First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing…
The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails. It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is…