Union Hand-Roasted Coffee hired former Coca-Cola senior brand manager Kerttu Inkeroinen as marketing director. Recruitment is one of the biggest headaches facing small businesses. Emerging brands depend on finding the right marketing talent to propel them forward, but often this is a tricky task for firms with limited resources. Bringing in marketers that have experience…
Lidl lets customers vote on Christmas prices Lidl unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be. The Lidl ‘Social Price Drop’ (a concept created by…
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are launching a consultation in a bid to ban the sexual portrayal of under-18s in advertising. The social responsibility rules already allow the ASA to uphold complaints about such sexual portrayal but they do not automatically prohibit it. “Without a specific…
Watch Dogs 2 – Art/Game Direction AoiroStudio Nov 25, 2016 With the craziness from today’s Black Friday (Happy Friday!) and the email spam! While some of you including myself have been surfing the deals, I decided to take a little break and shared this project from the folks over Ubisoft about the game: Watch Dogs…
3D Exotic Cars – CGI Renders AoiroStudio Nov 25, 2016 It’s always impressive that somehow you’ll look at a photograph and you’re not even sure if it’s real or not. I am especially talking about car photographs, we understand that is a tremendous amount of work to just finding the location, getting the equipment, getting…
We have great new technology available to enhance our websites. But while theoretical articles explain well what the technologies do, we often struggle to find real use cases or details on how things worked out in actual projects. This week I stumbled across a couple of great posts that share exactly these precious…
Lush Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday. A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be…
San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands. The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”. “In the next couple of weeks we will join an…
Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook. Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing. Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising…
The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the categories just mentioned, drawing, sketching, sketchnoting, and any hybrid style (combinations of the above) have also been gaining attention among designers, illustrators, and other…