Gather ’round friends, and I’ll tell you a story that is pure fabrication on my part, and also probably how it happened: Once upon a time, around 1995 (as far as I can figure out from searching around the web), some poor guy who worked as the “webmaster” for some large company was putting nearly…
Vote Leave: Take control As much as it may pain some to admit, the Vote Leave campaign was one of the most effective of the year, resulting in the UK voting for Brexit by a margin of almost 52% to 48%. And it did that despite the Remain campaign being odds-on favourite to win at…
Photography: Urban Abstract by Michael-Bies abduzeedo Nov 29, 2016 Photography has become one of my favorite hobbies. I am far from a pro, much more like a beginner/enthusiast. One of my favorite subjects is buildings and the geometric forms of big cities, with skyscrapers, textures and vanishing points. I am always looking for references and…
FMCG brands in the UK are increasingly shunning price promotions in favour of focusing on brand building through advertising, IRI data has suggested. The study, which looks into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of volume sales of FMCG products that were sold on…
Disruptive brands must balance their long-term goals and ambitions with short-term practicalities related to their day-to-day operations, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, discuss some of their biggest challenges and how they tackle…
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on the enduring appeal of PowerPoint appeared first on Marketing Week. Source: Marketing Week Marketoonist on the enduring appeal of PowerPoint
The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend. Sky is one brand that benefits from the power of…
The Perfect Office – Amplio Bamboo Amplifier, Samsung Curved Monitor and Office Ideas PauloGabriel Nov 28, 2016 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment…
With the twin objectives of adding more engaged users to its Firefox web browser and managing a forthcoming brand refresh, the marketing team at not-for-profit internet company Mozilla, owner of the Firefox web browser, have adopted agile practices to scale for growth. Speaking to Marketing Week at Web Summit in Lisbon, Mozilla CMO Jascha Kaykas-Wolff explains why he…
Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly…