Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on…
2016 in review December has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at…
Right-wing website Breitbart has called on its readers to boycott Kellogg’s after the cereal brand pulled its advertising from the site What does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s…
Lettering is all the rage at the moment. Creating expressive text, that goes beyond what you can do with a single font adds a creative touch to any project. But learning to craft high-end lettering takes years; what’s a designer, who doesn’t have years to spare, to do? Well, thanks to the Art Text app…
Are you afraid of refactoring code? I love refactoring code. It’s nice to see a code base growing, but this also means that new quirks and suboptimal changes are introduced along the way. At some point, you might realize that there could be a huge opportunity in rewriting the code — to eliminate…
British Gas has teamed up with sister brand Hive for the first time to launch a joint Christmas campaign in a bid to establish itself as the “first port of call” for the connected home. The ‘You’re Never Far from Home’ campaign, devised by creative agency CHI&Partners, launches across Facebook, YouTube and cinema from today…
Poundland is airing its first ever national TV campaign, which shows surprised members of the public learning that Christmas items such as mince pies are actually from the discounter’s festive range. Running for the next three weeks, the ad, although clearly lower budget, has some similarities with the Lidl Surprises campaign in being a bid…
Iceland is launching its headline Christmas ad, replacing brand advocate and Mysterious Girl singer Peter Andre with a chirpy, Geordie-accented Santa Claus. The 60-second spot, which retains Iceland’s ‘the Power of Frozen’ slogan and was created by independent agency Karmarama, features married couple Nick and Sarah Claus being greeted with a surprise Iceland Christmas food…
Stack Notebook – Design AoiroStudio Dec 01, 2016 With my own experience, I am starting to think that with time having a notebook is always useful for many cases and situations. Even though we all aware of the rise of technology and all the great and useful apps out there to ease up our process.…
The Beauty of the Pure Black Icelandic Night Sky with the LG OLED TV AoiroStudio Dec 01, 2016 Having experienced the famous Northern Lights in Iceland back in October, it’s crazy what you can capture nowadays and how those memories are kept within your collection for future viewing. The moment that you are actually there…