Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this…
Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants. Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned…
A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business. Aside from the $13bn (£10bn) price tag, the acquisition turned Marriott into the largest hotel group in the world overnight…
London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day. With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way…
Media agencies Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry. A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of…
In the first part of this article, we discussed the resurgence of lettering, we defined the differences between lettering, calligraphy, and typeface design, and we also discussed pens, papers, and other supplies. In this second part, I will share with you how I got started, my journey, and will also share specific tips…
One of best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”. He was referring to the fact that despite their market research, gut instinct and experience, no one in Hollywood has any idea how well a film will do before its release. He gives…
On Tuesday we presented the Ultimate Guide to CMS, Part 1; today, we’re going to complete the picture… Choosing a CMS OK, so you’ve got an idea of how many different kinds of CMS there are out there. Now you want to pick one. Or perhaps you’re building a client-facing site, and a internal wiki,…
Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign. Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for…
On-demand services It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled…