Noticias

Trends for 2017: Gig economy, price hikes & measurement

Hard times for the ‘gig economy’ Brands that make up the rapidly growing ‘gig economy’ faced a number of obstacles this year. In October, an employment tribunal in the UK ruled that Uber can no longer classify its drivers as self-employed and must pay them the national minimum wage, as well as providing statutory workers’ rights. …

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Just 19% of people in ads are from minority groups, news research finds

Minority groups including single parents, disabled people and the LGBT community continue to be let down by brands who are failing to create diverse and inclusive advertising, according to new research by Lloyds Banking Group, shown exclusively to Marketing Week. Just 19% of people featured in advertising are from minority groups, and of that 19% only 0.06% of …

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Sainsbury’s tops YouTube list of most popular Christmas ads

1. Sainsbury’s – The Greatest Gift YouTube saw a 53% increase in views of Christmas ads compared to 2015, with Sainsbury’s proving to be the most popular in the UK. With its blockbuster CGI-effects and James Corden sing-a-long, the supermarket giant came top in terms of views. 2. John Lewis – #BustertheBoxer A close second …

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Amazon wants to eradicate queues with new ‘Go’ stores

Amazon is hoping the store of the future will do away with queues completely. The ecommerce giant has unveiled ‘Amazon Go’, a new 1,800 sq ft convenience retail space in its hometown of Seattle. The store lets shoppers just grab the items they want and then leave the store, with their order charged automatically to …

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The Marketing Academy expands with four new appointments

The Marketing Academy is strengthening its team with four new appointments as it looks to develop its current programme and continue to expand globally. The new roles include an international development director, leader of The Marketing Academy Foundation, head of community events and chairman of the alumni. The Marketing Academy aims to develop leadership capability …

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The Big Interview: Kevin Ball and Rafi Benkual talk all things ZURB

This month we got the opportunity to interview Kevin Ball and Rafi Benkual from ZURB. We got to talk about the future of the web, the state of web design today, and of course, about Foundation. WebdesignerDepot: Hello Ladies and Gentlemen, I am Ezequiel Bruni for Web Designer Depot, and today we are talking to …

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