Noticias

Ikea pledges ‘The Wonderful Everynight’ for new sleep-focused campaign

Ikea is rejigging its brand strapline, changing it from ‘The Wonderful Everyday’ to ‘The Wonderful Everynight’ as it looks to promote its bedroom offering in a new campaign. Created by its creative agency Mother, the fully integrated campaign will look at the “human side” of sleep, using the analogy of athletes preparing to compete as …

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British Army puts personalisation ‘front and centre’ in recruitment drive

The British Army has launched a campaign to attract new recruits by focusing on emotional need states and personalised messaging. The ‘This is Belonging’ campaign, created by Karmarama, looks to build on last year’s ‘Become a Better You’ campaign by focusing on the close bonds developed in Army life and the sense of belonging it …

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How CES is evolving and why this matters for marketers

Lego introduced a Boost Building and Coding set at CES this year. The Consumer Electronics Show (CES) returned for the 50th time last week, aiming to showcase the best (and sometimes worst) of the tech industry. There were some interesting products on view, from jeans that tickle wearers to smart boxer shorts for men. Yet …

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Breaking Out Of The Box: Design Inspiration (January 2017)

    Many people find it difficult to get their minds back into work after a holiday season filled with love, food, and friends. May 2017 bring you a healthy and inspiring adventure. As for that kick-start inspiration, I hope this article will help get you back in the creative mindset. The above illustration has …

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The Perfect Office – AirBar Touchscreen Sensor, Dell XPS 27 All-in-One Desktop and Office Ideas

The Perfect Office – AirBar Touchscreen Sensor, Dell XPS 27 All-in-One Desktop and Office Ideas PauloGabriel Jan 09, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. …

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Big four expected to profit as discounters stumble over Christmas

Despite big budget advertising campaigns (courtesy of Aldi’s Kevin the Carrot and Lidl Surprises), analysts are claiming that Aldi and Lidl saw disappointing sales over Christmas. Clive Black, head of research at the stockbroker Shore Capital, predicts sales at Lidl’s existing shops fell by as much as 4% as Aldi’s remained “flat” over the festive …

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