Over the last four years I’ve been designing dashboards and applications, and I’ve learned how to deal with different departments, and utilise their knowledge in order to make product design more efficient. Today, I’m going to share all of the steps that I’ve built into my daily routine, that I believe have made me a…
Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children. As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola. In an open…
Branding: 10Clouds Rebranding Project AoiroStudio Jan 11, 2017 We are taking a look at the rebranding of Warsaw-based based company called 10Clouds. It’s a fun approach branding project because I would say that I love their art direction towards an inspired-80s universe with a dark colour palette and vibrant highlighting colours like purple, turquoise and…
Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March. Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s…
Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site. Stories are videos users can upload to the site that appear at the top of a user’s feed. Brands are currently able to use the feature but cannot pay to appear,…
Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy. The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to…
Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors. As of late, more and…
Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of industry forecasts with analysts expecting Sainsbury’s to report a fall of…
Editorial Design: The New York Times Redesign Concept abduzeedo Jan 11, 2017 The New York Times Redesign is concept editorial design project shared by Slava Kornilov and Bohdan Kononets on their Behance page. I have to say, I have seen quite a few of concept projects but as extensive as this one I still have to see. I understand the…
“As marketers, we have got to rip up the marketing plan because what looks really good on paper – out-of-home, social, earned media and paid media – is not the way people experience media in their lives,” states General Electric CMO Linda Boff. “We need to think about what the new 360-degree marketing is and…