Noticias

‘Investing in customer experience is now a winning formula for retailers’

Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience. The fashion brand’s chief executive Nick Beighton …

‘Investing in customer experience is now a winning formula for retailers’ Leer más »

The Marketing Society’s Gemma Greaves: Bravery is key to success in 2017

From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible. For marketers, there’s the digitally driven disruption of just …

The Marketing Society’s Gemma Greaves: Bravery is key to success in 2017 Leer más »

Mark Ritson: Brand heritage is more important than you think

Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined. So, for Christmas, I was instructed to buy her one of those DIY DNA kits …

Mark Ritson: Brand heritage is more important than you think Leer más »

John Lewis says its Christmas ads are ‘no longer as groundbreaking’

Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press …

John Lewis says its Christmas ads are ‘no longer as groundbreaking’ Leer más »

M&S says there is ‘still a long way to go’ as it credits Mrs Claus for clothing rise

Marks & Spencer says its marketing played an important part in returning its struggling fashion business to growth over Christmas, pointing to its wool credentials and Mrs Claus Christmas campaign. The retailer posted a rise in clothing and homeware sales over the Christmas period for the first time in two years. Like-for-like sales were up …

M&S says there is ‘still a long way to go’ as it credits Mrs Claus for clothing rise Leer más »

Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales

Tesco’s chief executive Dave Lewis says he isn’t interesting in replicating the “blockbuster” Christmas advertising tactics used by rivals such as John Lewis and Sainsbury’s. Tesco revealed its like-for-like sales grew 0.7% in the UK for the six weeks to 7 January, crediting its fresh food for “outperforming the market”. And Lewis insisted he was happy …

Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales Leer más »

Rise of the machines: Are robots after your job?

It has been predicted that machines will eventually overtake human intelligence thanks to the advancement of computer power and increase in data collection. But while fears that robots will one day wipe out the human race might be extreme and distant, the rise of artificial intelligence (AI) does have the potential to disrupt brands and those working …

Rise of the machines: Are robots after your job? Leer más »