Creating that singular piece of graphic design that users will first interact with each time they encounter your product can be intimidating. A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. But how exactly does one make a “good” app icon? What…
1. Sainsbury’s – The Greatest Gift It comes as little surprise that Sainsbury’s festive campaign has been voted 2016’s number one YouTube ad, having been announced as the platform’s most popular Christmas ad just last month. This year the supermarket moved away from CGI Mog and instead focused on stop-animation puppet Dave, who wants to…
Product Design: Fitbit Charge 2 by Dan Clifton AoiroStudio Jan 17, 2017 We would like to share this beautiful product design called: Fitbit Charge 2 that we’ll be reviewing on Abduzeedo and that will be online soon. For now, let’s take a closer look at the work of Dan Clifton and his design for the…
Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to…
Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms. Getting…
Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce. In order to succeed, brands need to be confident in their…
January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on. There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that…
Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%. And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother,…
Hello WDD readers! Start the year right by ignoring your resolutions, and focusing on this latest installment of awesome portfolios. This month, we have a fairly eclectic collection to look at, with no one overriding theme. I have also discovered that website animation can sometimes look kind of blurry on Windows Remote Desktop, even when…
In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, a business that aims to help people have “happy careers”, are…