Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”. Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report…
Product Design: House Automation Gadgets abduzeedo Jan 26, 2017 We started Abduzeedo with the mission of sharing everything that inspires us. We focus heavily on digital design but more and more we try to feature product design. When I say product design I am trying to say, real physical products. Perhaps the best term should…
In light of Government plans to take the UK out of the single market, marketers have been urged to invest in talent and ensure their voices are heard ahead of the Brexit negotiations. Prime Minister Theresa May said in her Brexit speech last week that she is planning to take the UK out of the…
Editorial Design: Typeface Felice the Book AoiroStudio Jan 25, 2017 Nico Inosanto is a graphic designer based in Neuchâtel, Switzerland. He focus his work mainly on typography for the making of new typefaces. We are taking a look at actually a book about an elegant and classy typeface of Nico’s called Felice. Taking on the…
Jack Ma, the founder of Alibaba, was one of the first businessmen to meet President Trump following the election. It is telling that Alibaba founder Jack Ma was one of the first businessmen to meet with President Trump after his election win, with the pair thought to have discussed plans to create 1 million jobs by…
ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world. Marketing Week speaks…
Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interaction. It helps users see and interpret your app’s content, interact with the correct elements, and understand actions.…
As UX designers, the most valuable tool we have is knowledge of how users are interacting with our products. It’s impossible to design a valuable, and successful site without a deep understanding of how users experience it in the real world. One tool for developing a comprehensive understanding of how your users experience your site,…
Rimmel London has evolved the brand’s identity in a new campaign featuring its first male beauty influencer, alongside a new strapline ‘Live the London Look’. The campaign, created in partnership with BETC London, launches with a digital-only film that looks to celebrate diversity and self-expression. It shows brand ambassadors, including numerous influencers and a male…
Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place. Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in…