Noticias

Marketing Week partners with Mumsnet for fourth Mumstock event

Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”. Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report …

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Marketers must ‘work hard to get priorities heard’ in Brexit deal

In light of Government plans to take the UK out of the single market, marketers have been urged to invest in talent and ensure their voices are heard ahead of the Brexit negotiations. Prime Minister Theresa May said in her Brexit speech last week that she is planning to take the UK out of the …

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ISBA will ‘up its game’ in 2017, says new director general

ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world. Marketing Week speaks …

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The Underestimated Power Of Color In Mobile App Design

    Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interaction. It helps users see and interpret your app’s content, interact with the correct elements, and understand actions. …

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Discover powerful analytics for free, with FullStory

As UX designers, the most valuable tool we have is knowledge of how users are interacting with our products. It’s impossible to design a valuable, and successful site without a deep understanding of how users experience it in the real world. One tool for developing a comprehensive understanding of how your users experience your site, …

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Rimmel London unveils ‘brand evolution’ to make consumers ‘part of the story’

Rimmel London has evolved the brand’s identity in a new campaign featuring its first male beauty influencer, alongside a new strapline ‘Live the London Look’. The campaign, created in partnership with BETC London, launches with a digital-only film that looks to celebrate diversity and self-expression. It shows brand ambassadors, including numerous influencers and a male …

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Why bank brands are taking a more purposeful marketing approach

Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place. Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in …

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