Kraft Heinz’s attempt to merge with Unilever has sent shockwaves through the FMCG industry. Unilever, which is worth more than £124bn, would help create a “leading consumer goods company with a mission of long-term growth and sustainable living” should it greenlight the merger, according to Kraft Heinz. It would also result in one of the…
As web developers, we need to rely on our knowledge, and choosing solutions we’re already familiar with is often the most convenient approach to solving a problem. However, not only technology is evolving but also our knowledge of how to use it. For a while, we thought it’s best to use base64 encoding…
Nestlé has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth for the company, up…
Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”. Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a…
Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms. The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of…
HP on using Christian Slater for new anti-hacking campaign This week HP launched a B2B campaign – titled ‘The Wolf’ – featuring Hollywood actor Christian Slater as a hacker who is trying to steal data through a fictional company’s printers. The ad, the first of a series focusing on vulnerable forms of technology, aims to…
Have you ever dreamt of exploring the deep sea and getting up close to its fascinating, weird creatures? Or maybe you’ve dreamt of boarding a spacecraft to experience the beauty of our planet from above? The desire to leave the beaten tracks and explore unfamiliar terrain is human nature. To celebrate mankind’s urge…
Photography: Aston Martin Lagonda with Tomek Olszowski abduzeedo Feb 17, 2017 Aston Martin Lagonda with Tomek Olszowski is a photography and retouching project shared by Recom Farmhouse and Tomek Olszowski on their Behance profiles. As they describe in the project: Cult cars don’t come much less conventional than the Aston Martin Lagonda. Only 645 were ever made, and they’re like…
Introducing Freehand from Craft by InVision LABS AoiroStudio Feb 16, 2017 In my career, I had many many opportunities to create within a group that were in the same room like a workshop type of thing. Other situations where you are working with a team where they are scattered all over the World through different…
Whether it’s a 30-second clip on DIY channel Nifty or original drama series ‘Broke’ on YouTube Red, each month BuzzFeed video content clocks up over seven billion global views. One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series…