Noticias

CMOs have the shortest tenure of any member of the c-suite, according to new research. The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO […]

Thanks to Microsoft’s radical redesign of Windows 10, you may not recognize much of the classic operating system’s UI anymore. That’s because the company has decided to go in a new direction, cleaning up the software’s interface for a more minimalist approach. According to a recent tweet by Tom Hounsell, a Microsoft enthusiast and the developer behind

Amazon has published figures for its Amazon Prime subscription membership service for the first time, revealing that its revenues hit $6.4bn (£5.2bn) in 2016. While at first glance this figure looks impressive, it’s still some way from what its retail and web divisions generate commercially. In 2016, according to the filing made on the US

Lidl expands into the US Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year. Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27

Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy. Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her

In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate

Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema. And following its success, advertising is now experiencing a