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Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is […]

With hundreds of free JS libraries out there it’s tough to know where to put your energy. Some end up discarded or forked into new projects, while others grow rapidly and achieve widespread adoption. Most developers already know the big names like jQuery and React. But in this post I’d like to introduce twelve alternative

Instagram wants to help you shop, that much is clear from a number of its latest updates. Last year, it launched a ‘shop now’ button on the site so retailers could send their followers to a page within the app where they could buy. Then earlier this month, it introduced a feature that lets brands

Facebook has admitted it has discovered a number of errors in the way it measures audiences across a range of its products and has unveiled a raft of updates aimed at improving how it measures audience as it looks to offer advertisers and their agencies “clarity and confidence”. The discovery comes after Facebook said earlier

While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t. With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Digital Transformation appeared first on Marketing Week. Source: Marketing Week Digital Transformation

Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night. Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry