Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers. Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as …
Advertisers must become ‘militant’ over digital metrics Leer más »
With Thanksgiving coming up next week, have you already thought about ways how to spend your days before the holiday? Well, you could send simple “Thank You” emails to your past clients, perhaps design something free for somebody, or take some time to improve your website. To those of you who celebrate Thanksgiving, …
Freebie: Thanksgiving Icon Set (15 Icons, PNG, PSD, AI, SVG) Leer más »
Valaire – Set Design Case Study AoiroStudio Nov 18, 2016 Let’s change the gear a little on Abduzeedo, how about some set inspiration? That’s a very rare term used on the blog, what is it? Also known as scenic design, an actually term would be stage design for many purposes either is for a theatrical …
Bad Neon – Poster Series AoiroStudio Nov 18, 2016 This poster series has a lot of great elements that we love on Abduzeedo, first of all we’ve always been fan of everything related with the word: neon. Posters always have been one of our first love of design way before everything went digital with UI, …
Chromatic – Photo Series AoiroStudio Nov 18, 2016 As of late we’ve been pretty into architecture photography on Abduzeedo but there is all kind of photography out there. Sometimes you don’t always need that gorgeous scenery or landscape to make an interesting photo series. Let’s look at the work of Shane Griffin who is an …
Imagine a cloudy, rainy November evening. After a long day, you walk home along the streets, following the dimmed street lamps. Everybody seems to be busy, rushing somewhere, crossing paths with strangers and lonely stores. It’s dark and cold outside, and it’s difficult to see things through, so you decide to take a …
SmashingConf San Francisco 2017: Somethin’ Is Cookin’ In The Kitchen! Leer más »
McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb. “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you …
McDonald’s channels Uber to keep pace with customer expectations Leer más »
Pokémon Go was the surprise hit of the summer. At its peak, thousands of people could be found wandering the streets of London or New York hunting for the elusive characters to add to their army and battle rivals. The app acheived 500 milliong downloads globally in the first two months after its launch in …
Tesco is “close” to filling the vacant chief customer officer, which oversees all the supermarket brand’s marketing activity, according to CEO Dave Lewis. Speaking at a press briefing today (17 November), Lewis, who is currently acting chief customer officer, revealed the supermarket giant is “close to announcing a replacement” for Robin Terrell, who quit in …
Tesco will not recruit from within to fill top marketing role Leer más »
Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is …
Aviva CEO Mark Wilson: ‘There is not a lot of real marketing happening in the UK’ Leer más »
