Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove. When he took over Tesco in September 2014, some analysts questioned its long-term future. …
Tesco boss says being a marketer gives him an ‘edge’ Leer más »
One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided it was the cost management method of choice made the move very notable as an indication of which way the economic wind is blowing. READ MORE: Unilever defends zero-based budgeting …
Russell Parsons: Prepare yourself for zero-bullshit pitching Leer más »
LABB – Loopless and Buckleless Band AoiroStudio Nov 22, 2016 With the technology capacity these days, it’s just amazing the things people can make and create. Some of them are reinventing the wheel of really simple things but somehow can enhance your daily life. We are taking a look at the work from Layer, a …
Michael Barnett, print editor Cracker: Sainsbury’sI hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment …
Christmas 2016: Marketing Week’s best (and worst) campaigns Leer más »
Tinker Watches – Minimal Design AoiroStudio Nov 21, 2016 With this week’s thanksgiving celebration and the holidays in almost a month, we are starting to get into the jingle season and it’s a lot of fun. That time of the year is all about giving back whenever it’s for your partner, sibling or a friend. …
To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth …
The big debate: Should clients pay agencies to pitch? Leer más »
2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer. Statista, a statistics and …
Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat. The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories’ feature, with the videos disappearing once the user …
Instagram takes on Snapchat again with live video and disappearing photos Leer más »
Opéra Saint-Étienne 2016 – Brand Design abduzeedo Nov 21, 2016 Opéra Saint-Étienne 2016 is a brand design project created and shared by Graphéine. There’s just a lot to love about the original work done in 2015, and this project is a testament of the quality of the brand conceived – it scaled amazingly well to present a …
While none of us can predict the future, every designer should be thinking about it. All indications point to the next wave of devices that aren’t sitting on the tops of desks. They are wearable, and have canvas sizes that are vastly different than what you’ve been designing for. But should you really care if …
