administrador

Diageo is adapting to changes in how and where people consume alcohol, identifying “chameleon spaces” such as festivals and non-alcoholic options as potential areas for growth. Speaking at audience agency Protein’s 2016 drinks report briefing last night (28 November), the company’s head of culture and entertainment Leila Fataar said changes in night life “greatly affect”

Carlsberg is relaunching its Carlsberg Export product in a bid to ‘premiumise’ the brand and fight declining lager sales. The beer brand says this is the “first step” towards revitalising its Carlsberg flagship brand with the relaunch, planned for February 2017, accompanied by a £15m marketing push designed to connect with millennial drinkers. The campaign

Gather ’round friends, and I’ll tell you a story that is pure fabrication on my part, and also probably how it happened: Once upon a time, around 1995 (as far as I can figure out from searching around the web), some poor guy who worked as the “webmaster” for some large company was putting nearly

Vote Leave: Take control As much as it may pain some to admit, the Vote Leave campaign was one of the most effective of the year, resulting in the UK voting for Brexit by a margin of almost 52% to 48%. And it did that despite the Remain campaign being odds-on favourite to win at

FMCG brands in the UK are increasingly shunning price promotions in favour of focusing on brand building through advertising, IRI data has suggested. The study, which looks into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of volume sales of FMCG products that were sold on