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Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke. The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer. As

Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is currently chief operating officer, will take on the top job. Despite Quincey’s extensive experience, he faces a number of challenges at one of the world’s biggest brands. It has

Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%. Having polled 3,200 UK mobile users, the data found

Personal service used to mean that the greengrocer knew your name and what fruit and vegetables you liked to buy at their shop. When businesses first became digital, it meant sending emails to people, addressing them by name. Now that every consumer owns a variety of digital devices, the definition of personalisation has become more

Rise of the bots Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT). Amazon and Google have already entered the fray with the launch of their connected