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AR and VR grow up It is not surprising to see consumers walking around with their eyes glued to smartphones but when droves of people are running around trying to capture a Pikachu, it attracts attention. The success of augmented reality (AR)-based game Pokémon Go has opened up brands to the potential of the technology and next

John Lewis’s sales fell 2.1% to £151.8m in the seven days to December 10 as the Black Friday promotional event and Christmas Day falling on a Sunday change the “shape of trade” over Christmas. The company, which has vocalised its concern over Black Friday in the past, was duty bound to the American retail tradition

Anyone at YouTube’s Brandcast last night (12 December) will have noted a very different feel to the event. Last year’s, event saw Google tell advertisers that if they wanted to reach 16- to 34-year-olds they would need to give YouTube 24% of their TV budgets. Yet fast forward a year and YouTube is taking a

Consumers are increasingly spending on premium supermarket own-label ranges over Christmas as they look to trade up and “treat loved ones” over the festive season. Figures from Kantar Worldpanel show spend on premium brands was up 13% year on year in the 12 weeks to 4 December. That is against a backdrop of slowing growth

Jigsaw shared imagery of its production process to tell a different story on Black Friday. From Black Friday and Cyber Monday to the January sales, the near relentless pace of discount culture is piling increasing pressure on brands and retailers to slash prices in a bid to stay ahead. Some brands, however, are viewing these