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Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future. “When you have turbulence you have to rethink your strategy and refocus, and that’s […]

Vivaldi is a browser that’s an alternative to better-known browsers like Chrome, Firefox and Safari. Launched only earlier this year, it has a long way to go before it claims a fair share of the browser market, but that’s not stopping Vivaldi founder Jon von Tzetchner from telling people what’s so exciting and unique about

British consumers’ propensity to make major purchases has increased by seven points this December to +12, according to GfK’s latest index. This is five points higher than the same time last year and 14 points higher than July 2016, when major purchases fell to -2. The core consumer confidence index has also increased by one

The post The best of the Marketoonist 2016 appeared first on Marketing Week. Source: Marketing Week The best of the Marketoonist 2016

Getting a customer to consider a brand, see its advertising, research a product or service, and begin the process of buying is becoming a huge challenge. Consumers are continuously bombarded with choice in every sector, so when a customer doesn’t hit that ‘buy’ button finding out why is vital. Offline and online, from journey mapping

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Predictive analytics for marketing – the latest Marketoonist appeared first on Marketing Week. Source: Marketing Week Predictive analytics for marketing – the latest Marketoonist

Sunspel has a rich heritage as a brand, but you might not know it. Despite being founded in 1860, the luxury British clothing brand only opened its first shop six years ago. Before that it was purely a wholesale brand. It was owned by the Hill family until 2005, when it was sold to Nicholas

Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem. It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a desktop browser, only to revisit later from a