I coined a term today: Loathsome Design. It means something along the lines of “design decisions that make me want to die.” In other words, it’s the opposite of the recently popular “designing for delight” concept. Loathsome design captures the essence of frustration. Often, this comes about as a result of neglect—in an attempt to achieve one …
Don’t design this at home…3 UI disasters to avoid Leer más »
Heineken says its ‘Heineken Experience’ attraction in Amsterdam has allowed it to produce life-long brand ambassadors, leading to a visitor repeat rate of 70%. The Heineken Experience welcomed its one millionth visitor yesterday (22 December), and has now become the fourth most visited attraction in Amsterdam after the Rijksmuseum, Van Gogh museum and the Anne …
Heineken: Creating brand ambassadors starts internally Leer más »
Welcome to the last reading list of the year. I’m happy to still have you as a reader and very grateful to all the people who value and support my work. I hope you’ll be on vacation for the upcoming days or can relax a bit from your daily work. Remind to take …
Web Development Reading List #164: Enjoy The End Of 2016, It Wasn’t The Worst Leer más »
With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers. The holiday company knocked out 15 other campaigns in three rounds of voting to claim the top …
Virgin Holidays’ live ad wins campaign of the year Leer más »
Beautiful House Remodel in Mountain View, CA GisMullr Dec 23, 2016 Today we will show you a minimalistic house remodel in Mountain View, CA, a project by Klopf Architecture. The house is a remodel of a classic Eichler home and the result is amazing. A clean and contemporary look give this place and unique and …
Editorial Design: Awoke Magazine abduzeedo Dec 22, 2016 Awoke Magazine is a branding and editorial design project shared by Lucas Berghoef. Awoke is a digital and traditional lifestyle magazine focussing on a different view on fashion, music and art. As a fan of black and white themes, Lucas really put together something quite beautiful. The …
Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”. The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube yesterday (22 December). They …
Expedia uses ‘authentic heroes’ in storytelling push Leer más »
Product Design: Listener’s Playlist abduzeedo Dec 22, 2016 Listener’s Playlist is a product design project shared by Anzi. It started on Facebook as a group where friends would share their favorite music. It evolved to a complete app that uses SoundCloud API. There’s also a lot to love in terms of design, very minimal and simple …
Domino Records devises bespoke campaigns on social media for its roster of artists including Hot Chip In 2016 the rapid adoption of streaming services and always-on nature of social media changed the way musicians and record labels released new music. The decade old, tried-and-tested formula of rolling out a new album through a combination of …
Music marketing: How artists are disrupting the album cycle Leer más »
Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future. “When you have turbulence you have to rethink your strategy and refocus, and that’s …
Salesforce on why CMOs and CIOs should unite in 2017 Leer más »
