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Industrial Design: Motorbike from Great Japan

Industrial Design: Motorbike from Great Japan AoiroStudio Jan 10, 2017 I stumbled across what Honda was working on a new self-balancing motorcycle, it was pretty cool. Seeing this bike got me wanting to surf on the process behind the industrial design work of such concepts. I’ve found this stunning-looking motorcycle concept by Artem Smirnov and […]

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Ad industry slams research claiming alcohol marketing rules are failing youth

The advertising industry has hit back at research stating that current alcohol marketing rules are failing to protect under-18s. The research, which includes a series of reports in a supplement to the scientific journal Addiction, presents the latest evidence on alcohol marketing and its impact on children. Key findings from the research include: Exposure to

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‘When Amazon grows we grow’ boasts Morrisons as its Christmas sales soar

Online groceries are becoming more important for Morrisons Being aligned with a ‘progressive’ brand such as Amazon has had a positive impact on consumer perception of Morrisons, according to its chief executive Dave Potts. For the nine weeks to 1 January, Morrisons posted a 2.9% rise in like-for-like sales, its best performance over the festive

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Snapchat shows ‘belief in UK creative industry’ as it opens international HQ

Snapchat has chosen the UK to be its first headquarters outside the US due to the country’s “strong creative industries” and 10 million daily Snapchatters. The self-proclaimed camera company confirmed the news today (10 January) after a report by the Financial Times. “We believe in the UK creative industries. The UK is where our advertising

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Ikea pledges ‘The Wonderful Everynight’ for new sleep-focused campaign

Ikea is rejigging its brand strapline, changing it from ‘The Wonderful Everyday’ to ‘The Wonderful Everynight’ as it looks to promote its bedroom offering in a new campaign. Created by its creative agency Mother, the fully integrated campaign will look at the “human side” of sleep, using the analogy of athletes preparing to compete as

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British Army puts personalisation ‘front and centre’ in recruitment drive

The British Army has launched a campaign to attract new recruits by focusing on emotional need states and personalised messaging. The ‘This is Belonging’ campaign, created by Karmarama, looks to build on last year’s ‘Become a Better You’ campaign by focusing on the close bonds developed in Army life and the sense of belonging it

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